Ashley Lopez
SERVICES
Build Brand, Engage Customers, Drive Trade
Copywriting
I have a voice that is both unique and adaptable to your brand voice and specific marketing platform. I have a combination of over five years of experience creating impactful short and long form copy, in both digital and print capacities. My corporate advertising background, coupled with my time spent at an advertising agency have made me a jack-of-all-trades in the ad world. I have written copy for websites, native ads, paid ads, ecommerce, blogs, retail signage, brochures, flyers, advertorials, magazine articles, packaging, taglines, headlines, enewsletters, and much more.
Content Creation
Whether you are looking for content for your website, magazine, blog, or social media, I have over three years of experience building and maintaining content for clients. I understand the concepts of combining client research, competitor analysis, and best practices of sustainable SEO, that culminate into original innovative content that creates consumer engagement and low bounce rates.
Brand Strategy
I know what it takes to build brands from the ground up, as well as when businesses need to go through a rebranding initiative. Developing value, building or rebuilding trust, and gaining loyalty are key to the process. Copy, imagery, video, and more get tailored per platform and transformed into what I call a 360-degree approach to marketing – being a disruptive force through all platforms. My portfolio of growing brands include: launching private label retail products, developing attorneys, growing home health care organizations, launching an editorial magazine, rebranding corporate loyalty programs and services, and growing several other business ventures.
Project Management
Over four years of experience in managing corporate retail marketing and advertising projects. Ranging from direct mail, editorial magazines, and 360-degree brand campaigns. With my range of work I have developed thorough knowledge of messaging hierarchy, photo shoot directing, color schemes, and image placement.
Industry Experience
Industries I have experience with include:
healthcare, food and beverage, hospitality and events, tourism, commercial construction, alcohol distribution, retail services and products, addiction recovery, minor-league baseball, restaurants, and non-profits.